What should I post? In the world of social media, do you find yourself either “winging it” or worse yet, burying your mehead in the sand? Why not take an evidence-based approach and let the data point the way? Even those with only basic social media and web skills can use data to identify popular post topics, write effective headlines and determine which of your posts are performing best so you can publish more on the topic or use them for paid social.

You will learn how to easily make engaging graphics with text overlay using free tools and royalty-free graphics, publish them optimized for each social media outlet, and keep yourself and your team on track by building a content calendar based on free templates. This is an interactive presentation filled with case illustrations, sample post evaluations and comparisons, and attendee participation. Come ready to share and bring your mobile device.

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CEU Approval and Certification - PPS

<p>As a Component of the American Physical Therapy, Private Practice Section online courses are accepted by the following physical therapy licensure boards, as allowed by the type of course requirements in state regulations: AL, AZ, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, MI, MN, MS, MO, MT, NE, NH, NY, NC, ND, OK, OR, PR, RI, SD, TN, UT, VT, VA, WA, WV, WI, WY.</p><p>The Private Practice Section is accredited by the California Physical Therapy Association (Provider # CPTAAP-12) and the Texas Physical Therapy Association (Provider # 2008027TX). Thus, Private Practice Section course credits are accepted in California and Texas.</p><p>PPS online courses are NOT approved in AK, AR, LA, MD, NV, NM, NJ, OH and PA.</p><p>PPS issues CEUs/CCUs based on the following definitions: 1 CEU = 10 contact hours/10 CCUs. .1 CEU = 1 contact hour/1 CCU. 1 contact hour/1 CCU = 60 minutes of structured educational activity.</p>

Completion Instructions

Review content, provide feedback, claim certificate

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Heather Chavin, MA

Learning objectives

1. Determine effective content topics by researching popular search terms and articles in your specialty area and create custom multimedia posts optimized by social media channel 2. Build a schedule for posting and promoting content using templates and automate post timing and distribution 3. Perform basic analysis of post performance and make real-time adjustments to your schedule

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1LMS-E337_Eight Free.mp4
Type:E-Learning Course
Credit Categories
Domains:Private Practice
Available discounts:
  • Non Member
    (until 12/31/2030)
  • Member
    (until 12/31/2030)
  • Private Practice
    (until 12/31/2030)
* Prices in US Dollar