Our profession and the role we play within a patient’s health care team is evolving. The COVID-19 pandemic has given us the opportunity to spread our wings and truly evolve as the primary care providers for musculoskeletal health.

Population health, prevention and early intervention are integral components of the care we provide and can ensure our practices and clinicians are not only providing valuable services, but also finding new opportunities to grow and prosper.

This webinar will provide an overview of what population health is, why it’s important to the future of PT, and how you can execute new initiatives and marketing campaigns to help grow your practice.

Webinar Objectives:

- Understand what population health is and how it can add value to the care being provided to patients in your practice.

- Recognize and discuss opportunities for payment, whether cash-based or through third party reimbursement.

- Familiarize participants with the tools and resources that support population health-focused marketing endeavors, including the Fit Factor, Monthly Tool Kit, 99 marketing ideas and relevant Impact articles.

- Be ready to execute 3 ‘population health-focused’ strategies, tomorrow! 

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org.