A growing body of evidence suggests that physical therapists are at a moderately high risk for burnout, compassion fatigue, and career dropout. These factors have been correlated with poor patient safety and outcomes, practitioner physical and mental health problems, and poor revenue and marketing outcomes. Fortunately, the evidence shows that these problems are lower in entrepreneurial physical therapists with strategic foundational business, marketing, and health coaching skills. However, many entrepreneurs often lack the support, knowledge, and personal accountability to apply these foundational practices without sacrificing their lives, health, and finances to get there. This is a problem on a consumer level, as it affects patient care, outcomes, and safety. In this session, physical therapists will receive specialty training and coaching to establish fundamental personal branding and marketing skills so that they can work smarter, not harder, eliminate the tendency towards compassion fatigue and burnout, and meet their professional and business goals. They will learn practically applicable skills to incorporate coaching and wellness services within their own lives, and also their practices. In doing so, attendees will learn to cultivate an environment of healing and sustainable practice not only for their patients, but also for themselves.

Learning Objectives:

1. Identify and create a personalized “practitioner brand,” including mission, vision, and core values that reflect what is most important in your life both inside and outside of the clinic.
2. Discover a systematic method to apply and implement simple guilt-free and stress-free self-care and wellness practices and systems, and release stress, so you can practice what you preach and show up as your best self to allow for optimal safety and outcomes for your patients, colleagues, and employees, and also be able to plan your schedule for vacations, holidays, courses and conferences, marketing opportunities, and more.
3. Apply the 80/20 (Pareto) principle to create a heart-centered practice that works for you and reflects your unique, creative personal brand and values, so you can reduce the workload and work smarter, not harder, at growing your practice and your niche.
4. Identify the three major things getting in the way of achieving your professional and practice goals, how to implement projects that move you toward your bigger professional goals, and how to use the rule of three to eliminate all those “distraction projects” that keep you spinning.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org.