This course was recorded on November 3, 2023 | Course Level: Intermediate

Having a thriving practice and providing even better outcomes for patients is directly linked to the ability of your clinicians to book care plans, cross-refer, and sell products effectively. Unfortunately, many clinics struggle with getting their clinicians to overcome their fear of "sales", which can harm the practice's financial health. The good news is, there is a solution! In this session, we will provide attendees with the knowledge and tools they need to encourage clinician buy-in and effectively convey the benefits of care plans and additional services to patients. We will also discuss how to incorporate cross-selling in a way that is professional, patient-centered, and not "salesy". With the strategies and tactics shared in this session, attendees will leave with a clear understanding of how to effectively grow revenue and improve the financial health of their practice. Don't miss out on this opportunity to learn how to take your practice to the next level and secure its future.

Upon completion of this course, the participant should be able to:
1. Define how to get your clinicians to book full care plans, sell products, and cross-refer to additional services.
2. Describe how to get buy-in from your clinicians so they implement what you learned.
3. Demonstrate how to implement and measure operational strategies to improve the financial health of your practice.
4. Define ways to promote care plans and additional services in a non-salesy way.
5. Define how to effectively train clinicians on how to promote your additional services in your clinic.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

This course was recorded on November 3, 2023 | Course Level: Advanced

This session focuses on building practice value to help owners take the driver's seat in succession planning. By understanding the drivers of practice value, we will help owners establish a plan that leverages strengths and mitigates risk to build value over time. We will teach participants how to leverage return on investment to prioritize growth initiatives. We will discuss practical ways to establish evidence-based marketing and recruiting strategies and discuss the benefits of playing offense when building value. We will also discuss strategies to optimize value in a sale.

Upon completion of this course, the participant should be able to:
1. Articulate the drivers of practice value and why value creation should be an owner's top priority.
2. Describe recent M&A trends and the impact of external factors such as competition and interest rates on practice value.
3. Integrate practical solutions to assess marketing return on investment.
4. Outline strategies for value creation by leveraging strengths and mitigating weaknesses within a practice.
5. List effective strategies to optimize value in a sale.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

This course was recorded on November 3, 2023 | Course Level: Beginner

The physical therapy profession that emerged from the COVID public health emergency changed. Disruptions in delivery through digital technologies to meet increasing demand amidst labor shortages and payment challenges created pressures and potentials that will shape the next decade of physical therapy. Learn strategies APTA and APTA Private Practice are producing and promoting to position physical therapy to realize its value in the health care system and create a practice environment and career ready for its next generation of professionals and leaders.

Upon completion of this course, the participant should be able to:
1. Identify three challenges facing the profession.
2. Identify two strategies to address current challenges to deploy in their practice.
3. Identify three resources to deploy in their practice.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

This course was recorded on November 3, 2023 | Course Level: Intermediate

This session will present projected demographics of the US population through 2060 and how physical therapy practices must adapt to meet societal needs and provide whole-person care to attract and maintain their client base. An overview of how ageism impacts everything from patient outcomes to personal income will provide a foundation for subsequent content. Screening aging adults in balance/falls, bone health, cognition/mental health, physical activity, and health promotion/wellness can lead to identifying critical issues that physical therapists can and should address. Promoting an annual physical therapy visit using a standardized format will be presented to create data tracking to identify the early onset of challenges that can be addressed with skilled physical therapy and/or wellness opportunities for your practice. Speakers will discuss operationalizing clinical practice guidelines while promoting business growth and evidence-based population health. The discussion will focus on handling the results of these screenings to build a new revenue stream, promote growth, and create sustainable patient/client relationships that extend beyond a single episode of care and develop an additional entry point into your practice.

Upon completion of this course, the participant should be able to:
1. Discuss the importance of whole-person care, the “5-M’s” of geriatrics, and ageism as a source of poor outcomes in physical therapy.
2. Describe the importance of routine screenings among all aging adults as a professional obligation to society.
3. Perform evidence-based screenings for balance/falls, bone health, cognition/mental health, physical activity, and health promotion/wellness in aging adults.
4. Implement evidence-based practice for falls and osteoporosis based on published clinical practice guidelines.
5. Describe models of practice designed to retain a patient/client base while following accepted evidence-based guidelines in Medicare or cash-based systems.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

This course was recorded on November 3, 2023 | Course Level: Intermediate

In physical therapy continuing education, the main event of the traditional weekend course is…learning another technique. Sure, innovations in clinical care need to be disseminated to clinicians, supported by research and evidence-based practice. Emerging evidence shows that post-professional education, including mentorship, residencies, and fellowships, yields positive results regarding patient outcomes. What if these positive clinical acquisitions are not the main event but take a backseat to other often overlooked positive impacts, including staff development, recruiting, leadership, motivation, burnout, the longevity of employment, and more? Practice owners must make decisions on the development of their professional staff - give an allowance as a benefit or create a residency? Buy an online platform for all employees or have a formal mentorship? Does it matter? Does it help as an attractor in recruitment or merely serve as a requirement? Burnout rates are reported at around 30%, and a recent PT industry-led survey reported that 70% of PTs are looking at making a professional change in employment. Emerging non-clinical research is showing that post-professional education positively influences burnout, employment duration, and professional development. Combine this with CE, providing an opportunity for clinics to come together socially, connect with team members and peers, and create an event that may help with recruiting, team building, and motivation; we may have been looking at CE wrong all along. This presentation will show the research on the benefits of post-professional education but also make the case why these events may be far more than “just learning a new technique.”

Upon completion of this course, the participant should be able to:
4. Become familiar with the published research on post-professional education in physical therapy.
5. Detail types and pros/cons of development opportunities from purely online to talent management strategies.
6. Recognize how benefits from post-professional education are spilling over from traditional clinical benefits to potential critical staffing and business benefits.
7. Familiarize themselves with the emerging needs of the current and future PT workforce and how post-professional education may help meet those needs.
8. Reimagine traditional PT weekend continuing education, including the need for in-person, personal, and social events versus online education- only.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

This course was recorded on November 3, 2023 | Course Level: Intermediate

Today's workforce carries an unprecedented debt load, demands higher salaries, and cites "work-life" balance as a top priority. Most employees expect pay to be commensurate with experience/knowledge/clinical skill rather than production. However, most practice owners agree that the traditional "full salary" compensation model historically utilized by our profession is not a good strategic fit and conflicts with third-party reimbursement methodology. Notwithstanding, the "full salary" model continues to be the prevailing compensation model across the country. Practice owners/executives often lack the time or knowledge to make a change, and many fear how staff will perceive a compensation approach that guarantees anything less than a full salary, irrespective of individual performance.

This session will provide an overview of the current literature on this topic, a detailed description of the strategic decisions needed when designing alternative compensation models, ethical and regulatory considerations, and an overview of the best practice rollout strategy. Through a case study approach, 3 separate practice owners/executives from AZ, WA, and UT will present a summary of the types of alternative compensation models they have introduced at their respective companies, along with a summary of the behavioral and objective metric changes that have occurred as a direct result of the introduction of their compensation models. They will also discuss the process through which they ensured that introducing alternative variable compensation models protected/enhanced practice profitability regardless of individual therapist performance. Ample time for audience Q and A will be provided at the end of the presentation.

Upon completion of this course, the participant should be able to:
1. Describe at least 2 conclusions consistently described in the literature regarding the relative effectiveness of traditional (full salary+bonus) compensation models.
2. List at least 3 key components of an effectively designed variable compensation model.
3. Describe 3 best practice communicative strategies as they relate to the introduction of alternative compensation models.
4. Describe "compensation as a % of revenue" in designing variable compensation models that protect practice profitability.
5. Describe the Dept of Labor-Minimum Salary Requirement's role in designing variable compensation models for Physical Therapists.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

This course was recorded on November 3, 2023 | Course Level: Intermediate

Changing the future for how all people recover from musculoskeletal injury and pain.

Upon completion of this course, the participant should be able to:
1. Develop a digital health strategy for their physical therapy practice.
2. Pitch value propositions for digital health MSK solutions to local employees, employers, and payors.
3. Identify pain points and MSK service gaps for local employers.
4. Create digital MSK content that can be integrated into a hybrid care model.
5. Determine competitive pricing and structure contracts for digital MSK solutions.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

This course was recorded on November 3, 2023 | Course Level: Intermediate

Physical Therapy clinic owners often face challenges and pushback from staff when implementing their budgets. Due to budgetary concerns, staff therapists often feel limited in their growth and career opportunities. However, setting and abiding by a budget is imperative, especially in the industry's current state with annual reimbursement cuts and initiatives. Learn tools to help “marry” physical therapy's clinical and financial sides from a husband-and-wife team who are the CFO and Director of Clinical Services for a successful and growing Outpatient Physical Therapy Practice with over 15 clinics.

Upon completion of this course, the participant should be able to:
1. Develop an understanding of outpatient physical therapy clinic owners' challenges when incorporating a clinical model that allows the clinic to remain profitable.
2. Demonstrate the most impactful aspects of developing and implementing a budget in an outpatient clinic.
3. Understand how to use variance analysis to make timely and appropriate adjustments to your financial model.
4. Develop tools to educate clinical staff on the importance of maintaining budgetary guidelines.
5. Demonstrate how utilizing the same qualities that create a good marriage will also create good staff relationships.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

This course was recorded on November 3, 2023 | Course Level: Intermediate

Physical health and mental health are inseparably interconnected. One in five U.S. adults lives with a mental illness (51.5 million people). The COVID-19 pandemic caused substantial increases in self-reported behavioral health symptoms such as stress, anxiety, and depression. Currently, there is a significant shortage of mental health professionals. More than 150 million Americans live in federally designated mental health professional shortage areas. PTs are discovering new practice opportunities to meet the national shortage of health professionals necessary to improve mental wellbeing. It is within the scope of physical therapist practice to screen for and address behavioral and mental health conditions (HOD P06-20-40-10), and the World Health Organization recommends non-specialist mental healthcare providers as an effective strategy to increase provision and capacity. Surveys of physical therapists working in general practice report treating comorbid mental health problems daily (41%) and weekly (76%). This session will introduce the growing practice area of physical therapy in mental health. Scope of practice considerations, epidemiological trends, and areas of innovation will be discussed. By the end of the session, attendees will understand how PTs can use physical, integrative health, and/or low-intensity psychological interventions to promote mental wellbeing for individuals or groups with a range of physical health and/or mental health conditions.

Upon completion of this course, the participant should be able to:
1. Define physical therapy in mental health.
2. Describe how exercise and physical activity improve mental well-being.
3. Identify new practice areas at the intersection of physical and mental health.
4. Describe complementary and integrative health interventions that improve mental well-being.
5. Describe low-intensity psychological interventions within the scope of PT practice that improve mental well-being.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

This course was recorded on November 4, 2023 | Course Level: Intermediate

Milk and cookies. Summer and sunshine. Cats and the Internet. Seniors and physical therapy. Some things just fit together perfectly. Yet, in the case of seniors and physical therapy – more specifically, private practice rehab therapy clinics and their local senior living communities – few are taking advantage of the potential that exists from mixing the two. At a time when private practice rehab therapists are continually searching for ways to diversify programs, revenue, and referral sources, senior living communities (such as assisted living facilities, or ALFs) represent a “new frontier” for the delivery of therapy – a hotbed for patients and administrators with a continual need for the services you offer.

How great is the potential to create mutually beneficial partnerships with senior and assisted living facilities in your service area? What might such a partnership look like? What models might you use to address the needs of ALF residents and administrators? Do needs require specialized training or payer/billing considerations? How do such relationships start, and what’s in it for each organization?  Presenters will answer these and other questions about how to capitalize on the largely untapped potential of ALF partnerships. Attendees will not only be able to identify such opportunities within their own service areas; they will understand how to approach administrators to begin productive discussions about partnership possibilities compellingly.\

Upon completion of this course, the participant should be able to:
1. Thoroughly describe the potential that exists for private practice therapists to boost revenue and referral sources by creating mutually beneficial partnerships with senior / assisted living facilities.
2. Develop a strong knowledge base for what is or may be required of one’s private practice clinic (i.e., staffing, billing, operational model, facility needs) to establish such a partnership successfully.
3. Articulate the steps clinicians can take to identify and convincingly pursue such opportunities and partnerships within their own service areas.
4. Weigh the pros and cons of the various partnership models available with senior living communities and ALFs to determine where their clinic best aligns.
5. Determine whether exploring an ALF partnership is worthwhile for your private practice therapy clinic in 2024.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org.