PRIVATE PRACTICE - AC23 - ALF: A New Frontier for Diversifying Your Private Practice Rehab Therapy Revenue

Recorded On: 11/03/2023

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This course was recorded on November 4, 2023 | Course Level: Intermediate

Milk and cookies. Summer and sunshine. Cats and the Internet. Seniors and physical therapy. Some things just fit together perfectly. Yet, in the case of seniors and physical therapy – more specifically, private practice rehab therapy clinics and their local senior living communities – few are taking advantage of the potential that exists from mixing the two. At a time when private practice rehab therapists are continually searching for ways to diversify programs, revenue, and referral sources, senior living communities (such as assisted living facilities, or ALFs) represent a “new frontier” for the delivery of therapy – a hotbed for patients and administrators with a continual need for the services you offer.

How great is the potential to create mutually beneficial partnerships with senior and assisted living facilities in your service area? What might such a partnership look like? What models might you use to address the needs of ALF residents and administrators? Do needs require specialized training or payer/billing considerations? How do such relationships start, and what’s in it for each organization? Presenters will answer these and other questions about how to capitalize on the largely untapped potential of ALF partnerships. Attendees will not only be able to identify such opportunities within their own service areas; they will understand how to approach administrators to begin productive discussions about partnership possibilities compellingly.\

Upon completion of this course, the participant should be able to:
1. Thoroughly describe the potential that exists for private practice therapists to boost revenue and referral sources by creating mutually beneficial partnerships with senior / assisted living facilities.
2. Develop a strong knowledge base for what is or may be required of one’s private practice clinic (i.e., staffing, billing, operational model, facility needs) to establish such a partnership successfully.
3. Articulate the steps clinicians can take to identify and convincingly pursue such opportunities and partnerships within their own service areas.
4. Weigh the pros and cons of the various partnership models available with senior living communities and ALFs to determine where their clinic best aligns.
5. Determine whether exploring an ALF partnership is worthwhile for your private practice therapy clinic in 2024.

Mikki Lindstrom, PT

Account Executive III

Net Health

Mikki Lindstrom is a licensed physical therapist with extensive C-suite operational, sales, and management experience in hospitals through all post-acute therapy settings. She is well-versed in current healthcare reimbursement and, therefore, able to lead a healthcare team to be successful with new and forthcoming regulations and payment models. Mikki is an account executive with Net Health Senior Living, focusing on working with rehab therapists within the ALF space.

Disclosure(s): No financial relationships to disclose

Ellen R. Strunk, PT, MS,

Owner

Rehab Resources & Consulting

Ellen has been a practicing physical therapist in the hospital, skilled nursing, home health, outpatient, and cardiac rehab settings. For the past 15 years, Ellen has worked with dozens of clients as principal consultant and founder of Rehab Resources and Consulting, Inc., a company providing regulatory support, provider education, measure development and regulatory compliance for post-acute care and community-based providers. Ellen is an expert at helping customers understand CMS clinical and billing requirements for all provider types. Her experience in both the home and community aspects of the post-acute care continuum gives her a unique perspective in finding solutions while ensuring a patient-centered approach is not lost in translation. Ellen is an active member of the APTA, having served on the Payment Policy and Advocacy Committee, where she advanced the agenda of physical therapy in post-acute care. As a long-time member of the APTA Academy of Geriatric Physical Therapy, the APTA Home Health Section, and the APTA Health Policy & Administration Sections, she has served in senior leadership positions as well as authored multiple articles and educational tools for the sections. She serves on a state level as the Practice & Reimbursement Chair for the Alabama Physical Therapy Association.

Disclosure(s): No financial relationships to disclose

Course Instructions

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