PRIVATE PRACTICE - AC23 - Continuing Education: Money Pit or ROI for Recruiting, Staff Development and Leadership?

Recorded On: 11/03/2023

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This course was recorded on November 3, 2023 | Course Level: Intermediate

In physical therapy continuing education, the main event of the traditional weekend course is…learning another technique. Sure, innovations in clinical care need to be disseminated to clinicians, supported by research and evidence-based practice. Emerging evidence shows that post-professional education, including mentorship, residencies, and fellowships, yields positive results regarding patient outcomes. What if these positive clinical acquisitions are not the main event but take a backseat to other often overlooked positive impacts, including staff development, recruiting, leadership, motivation, burnout, the longevity of employment, and more? Practice owners must make decisions on the development of their professional staff - give an allowance as a benefit or create a residency? Buy an online platform for all employees or have a formal mentorship? Does it matter? Does it help as an attractor in recruitment or merely serve as a requirement? Burnout rates are reported at around 30%, and a recent PT industry-led survey reported that 70% of PTs are looking at making a professional change in employment. Emerging non-clinical research is showing that post-professional education positively influences burnout, employment duration, and professional development. Combine this with CE, providing an opportunity for clinics to come together socially, connect with team members and peers, and create an event that may help with recruiting, team building, and motivation; we may have been looking at CE wrong all along. This presentation will show the research on the benefits of post-professional education but also make the case why these events may be far more than “just learning a new technique.”

Upon completion of this course, the participant should be able to:
4. Become familiar with the published research on post-professional education in physical therapy.
5. Detail types and pros/cons of development opportunities from purely online to talent management strategies.
6. Recognize how benefits from post-professional education are spilling over from traditional clinical benefits to potential critical staffing and business benefits.
7. Familiarize themselves with the emerging needs of the current and future PT workforce and how post-professional education may help meet those needs.
8. Reimagine traditional PT weekend continuing education, including the need for in-person, personal, and social events versus online education- only.

Adriaan Louw, PT, PhD

VP Faculty Experience and Director of Pain Science

Evidence in Motion

Adriaan earned his undergraduate, master's degree and PhD in physiotherapy from the University of Stellenbosch in Cape Town, South Africa. He is an adjunct faculty member at St. Ambrose University and the University of Nevada Las Vegas, teaching pain science. Adriaan has taught throughout the US and internationally for 25 years at numerous national and international manual therapy, pain science and medical conferences. He has authored and co-authored over 80 peer-reviewed articles related to spinal disorders and pain science. Adriaan completed his Ph.D. on pain neuroscience education and is the Director of the Therapeutic Neuroscience Research Group - an independent collaborative initiative studying pain neuroscience. Adriaan is a senior faculty, pain science director and vice-president of faculty experience for Evidence in Motion.

Disclosure(s): BehaVR: Consultant/Advisory Board (Ongoing); EIM/Confluent Health: Employment (Ongoing), Ownership Interest ( includes stock, stock options, patent or other intellectual property) (Ongoing), Speaker/Honoraria (includes speakers bureau, symposia, and expert witness) (Ongoing); Medbridge: Speaker/Honoraria (includes speakers bureau, symposia, and expert witness) (Ongoing); OPTP: Ownership Interest ( includes stock, stock options, patent or other intellectual property) (Ongoing)

Laurence N. Benz, PT, DPT, MBA

Co-Founder, President and CEO

Confluent Health

Dr. Larry Benz is the co-founder, president, and CEO of Confluent Health, a network of physical therapy, education, and occupational healthcare companies dedicated to developing highly effective clinicians, strengthening private practice, and reducing healthcare costs. A frequent lecturer at physical therapy programs, national conferences, and MBA programs throughout the country, he is a nationally recognized award recipient for his expertise in private-practice physical therapy and occupational medicine.

Disclosure(s): Evidence in Motion: Ownership Interest ( includes stock, stock options, patent or other intellectual property) (Ongoing)

Course Instructions

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