PRIVATE PRACTICE - AC24 - How to Utilize PTAs to Maximize Your Profit
Since reimbursement for services provided by PTAs has changed, private practice owners feel they are seeing profits decrease. Yes, we all used to be able to bill the services provided by our PTAs under our PT license and get reimbursed at a higher rate. So, many private practice owners have terminated their PTAs or put hiring freezes in place so they can maximize their reimbursement by only having services performed by PTs. However, this session will show how this is a mistake! This session will show the benefits of bringing on and keeping PTAs on staff and dig deep into the financial implications and benefits. We will review billing scenarios and demonstrate how having PTAs on staff not only does NOT result in decreased profits but actually improves your profit margin and can make your business more profitable than a practice with only PTs.
Learning Objectives:
Upon completion of this course, you will be able to:
1. Understand the fears and reservations of having PTAs on staff in private practice settings.
2. Describe the financial benefits, not risks, of keeping PTAs on staff.
3. Properly code PTA services to maximize profit.
4. Demonstrate the continued benefit of having PTAs on staff.
Lisa M. Mackell, PT, MPT
Consultant
Lisa Mackell, PT, is the Founder and retired President of Theraplay, Inc., a family of pediatric companies. After expanding this business to 32 centers across 4 states with over 1100 staff, Lisa retired. Theraplay is now part of the Ivy Rehab companies. Lisa has spoken on topics nationally including business management, leadership, staff motivation, and customer service. Lisa has been involved in APTA Private Practice, APTA Pennsylvania, and APTA Pediatrics for many years, and is currently a member of the editorial board for the Impact Magazine of the Private Practice Section, the APTA CSM Steering Group, and the Pennsylvania State Licensure Board. Lisa currently provides consulting services to practices on quality, compliance and preparations for exit. Lisa also volunteers with children who have been abused and neglected, as well as families dealing with substance use disorders.
Course Instructions
- Click on the Contents tab to watch the course recording.
- Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
- Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
- Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page.
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