PRIVATE PRACTICE - Consumer/Community Outreach and Marketing - Module 5

This course was recorded in 2016 | Free to APTA Private Practice Members!

Building consumer & community awareness for physical therapy and your practice requires a strategic approach. You must identify who your marketing targets will be and look for opportunities to educate and promote your services. Creating a well-thought-out plan involves connecting with consumers in the community with both information and personal interests. Explore in-person & social media promotional ideas and how they integrate to create the best results. Join us in identifying great opportunities in your own community & leveraging your knowledge and personal skills to bring new customers to your practice with or without referrals! 

Upon completion of the course, the participant should be able to:

- Learn how to use speaking engagements to educate your community and increase brand awareness

- Know how to convert loyal patients into brand ambassadors

- Understand how integrating a social media & email strategy can bring in new patients

- Use your website and microsites to advocate, educate, and increase brand awareness

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.

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