PRIVATE PRACTICE - Direct-to-Employer Services Designation Program

Program Structure:

The Direct-to-Employer Services Designation Program consists of three modules delivered virtually. Although you can start with any module, we recommend the following order for optimal understanding:

Module 2: Understanding the Business of Direct-to-Employer Contracting

Presented by: Holly Johnson, PT, DPT; Kelly Sanders, PT, DPT, ATC; Rick Katz, PT, DPT, MA
This module dives into the fundamentals of providing and contracting D2E services. It covers everything from proposal creation and product planning to implementation and ongoing support. Learn how to enter simple service contracts with low-risk structures, such as hourly or project-based payments, giving you a strong foundation to expand your D2E offerings .To make it even more convenient, interviews with leaders in our industry who have designed highly successful direct-to-employer products are available as separate audio files, allowing you to listen on the go and break the content into manageable pieces.

Module 1: Effectively Connecting and Meeting with Employers to Pursue Direct Services

Presented by: Jeff Hathaway, PT, DPT; Josh A. Bailey, PT, DPT
Discover key strategies to initiate meetings with employers, conduct effective discussions, and move from initial conversations to agreements. This module teaches you how to approach employers with confidence and secure mutually beneficial solutions for their workforce's health and wellness needs.

Module 3: Legal Considerations for Direct-to-Employer Services

Presented by: Paul Welk, PT, JD; Albert Lee, JD
This module provides an overview of legal and regulatory issues related to direct contracting with employers. Topics include workers' compensation, HIPAA, ADA, OSHA, and contract provisions to consider. Understanding these legalities ensures you are well-prepared to manage risk and protect your practice.

Holly Johnson

PT, DPT

Johnson PT Consulting LLC

Holly Johnson PT, DPT Cert.MDT is a graduate of the University of Kentucky Physical Therapy Program and received her transitional doctoral degree from AT Still University in 2005. She has recently retired from a 32-year practice at PT Pros in Kentucky. Her management and clinical experiences include orthopedics, manual PT, industrial rehab, and women’s health, with expertise in chronic pain management. In addition, over the last 10 years, she has trained PTs to serve in Global Heath Outreach medical mission trips to Central and South America.


She is currently developing PT treatment programs in substance abuse and addiction recovery utilizing PT, pain neuroscience, and behavioral health services. She teaches a PT elective on how PTs can treat patients with chronic musculoskeletal pain (MSP), central sensitization, and substance use disorder (SUD). She is conducting ongoing research on early intervention PT in MSP and SUD with the University of Kentucky in AR.


She has served as an APTA KY Payment Policy Specialist since 2008 and on the APTA Private Practice Payment Policy Committee since 2013. She has been a frequent speaker at the APTA Private Practice annual conference and Combined Sections Meeting representing APTA Private Practice. She provides PT consulting services through Johnson PT Consulting LLC.

Kelly Sanders

PT, DPT, ATC

Rick Katz

PT, DPT, MS

Paul Welk

PT, JD

Tucker Arensberg

Paul Welk, PT, JD is an attorney at Tucker Arensberg, P.C. in Pittsburgh, Pennsylvania. He focuses his legal practice in the areas of business and health care law and in this capacity frequently represents physical therapists, rehabilitation providers, and professional organizations. Paul is a lobbyist and legal counsel for the American Physical Therapy Association of Pennsylvania. Paul is the founding author of The Legal Impact, a regular column in the APTA Private Practice Section's Impact Magazine.

Albert Lee

JD

Josh A. Bailey

PT, DPT

Rehab Associates of Central Virginia

Joshua Bailey, PT, DPT, OCS, CSCS, CPed, completed his MPT and DPT degrees at Shenandoah University. He is a certified strength and conditioning specialist as well as an Orthopedic Clinical Specialist. He is the President and Chief Executive Officer of Rehabilitation Associates of Central Virginia, a 16-site orthopedic physical therapy center in Lynchburg, Virginia, where he practices managing foot and ankle cases. He is an adjunct faculty member with Lynchburg College Doctoral Physical Therapy program and The Jackson Clinics Orthopedic Foot and Ankle Fellowship. In addition, Dr. Bailey is a Principal owner of the Physical Therapy Management Group of Virginia, where he provides Physical Therapy management and consulting services.

Jeff Hathaway

PT, DPT

BreakThrough PT

Dr. Jeff Hathaway is a Physical Therapist and CEO/Founder of BreakThrough PT an NC/SC company, and a founding partner with Confluent Health. In the past, he has been a consultant for team dynamics, interest-based negotiations, and conflict management, as well as a certified business coach. He has worked in the clinic business as well as direct-to-employer contracting. Dr. Hathaway is a member of his State and National PT association and has served on the board of various PT-related organizations. Dr. Hathaway focuses on innovative ways to properly control medical costs and move PT into its rightful place in the healthcare continuum.

Course Instructions

  1. Click on the Contents tab to watch the course recording.
  2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
  3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
  4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

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Module 1: “Effectively Connecting and Meeting with Employers to Pursue Direct Services”
Module 1 Pre-recording -“Effectively Connecting and Meeting with Employers to Pursue Direct Services”
Open to view video.  |  70 minutes
Open to view video.  |  70 minutes Module 1 has been revamped into two parts: a pre-recorded presentation (accessible in the Learning Center) and an interactive role-playing workshop. Active participation in both components is encouraged for an enriched learning experience.
Module 1 Quiz
15 Questions  |  3 attempts  |  11/15 points to pass
15 Questions  |  3 attempts  |  11/15 points to pass A 70% score is required to pass this test and claim CEU credit. You will be given up to 3 chances to retake this quiz. To claim CEU credit, the learner will need to enter their name and email address to take the CEU exam.
Module 2: “Understanding the Business of Direct to Employer Contracting”
Module 2: “Understanding the Business of Direct to Employer Contracting”
Open to view video.  |  150 minutes
Open to view video.  |  150 minutes This module is a virtual instructional session on the business of providing and contracting direct-to-employer services. Topic areas will include proposal creation, product planning, implementation, and product support and management. This module prepares the participant to enter into simple service contracts that involve low-risk contracting, such as payment at an hourly rate or project rate. Contracting can have many features too numerous for a module like this, and takes time and experience to develop the knowledge and skills for more complex and higher-risk contracts.
Interview with Rob Worth
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio.
Interview with Matt VanderKooi
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio.
Interview with Josh Bailey
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio.
Interview with Randy Boldt
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio.
Module 2 Quiz
15 Questions  |  3 attempts  |  11/15 points to pass
15 Questions  |  3 attempts  |  11/15 points to pass A 70% score is required to pass this test and claim CEU credit. You will be given up to 3 chances to retake this quiz. To claim CEU credit, the learner will need to enter their name and email address to take the CEU exam.
Module 3: “Legal Considerations for Direct to Employer Services”
Module 3: “Legal Considerations for Direct to Employer Services”
Open to view video.  |  90 minutes
Open to view video.  |  90 minutes This course will explore some of the legal and regulatory issues that arise with direct-to-employer contracting for physical therapy and other services. It will touch upon issues related to workers' compensation, the Equal Employment Opportunity Commission (EEOC), the Health Insurance Portability and Accountability Act (HIPAA), the Americans with Disabilities Act (ADA), the Employee Retirement Income Security Act (ERISA), the Occupational Safety and Health Administration (OSHA) and other key legal topics to provide participants with a basic understanding of how these issues relate to the provision of services. This course will also cover some of the key contract provisions to consider when contracting directly with employers.
Module 3 Quiz
15 Questions  |  3 attempts  |  11/15 points to pass
15 Questions  |  3 attempts  |  11/15 points to pass A 70% score is required to pass this test and claim CEU credit. You will be given up to 3 chances to retake this quiz. To claim CEU credit, the learner will need to enter their name and email address to take the CEU exam.
Direct-to-Employer Services Designation Certificate
Evaluation
12 Questions
12 Questions After viewing all three modules, please take a few minutes to complete the course evaluation in the Learning Center. Your feedback really makes a difference—everything we do to improve our educational content depends on what you share with us. We’d love to hear your thoughts, so please don’t skip it! Thank you. APTA Private Practice
The Direct-to-Employer Services Designation Certificate
Up to 5.00 contact hours available  |  Certificate available
Up to 5.00 contact hours available  |  Certificate available
D2E Provider Directory Form (Optional)
5 Questions
5 Questions Complete this form to sign up to be listed on the D2E Provider Directory.
Direct-to-Employer Leave Behind Flyer (Optional)
Open to download resource.
Open to download resource. This flyer has been designed as a piece for you to leave with employers during your conversations about services you can provide. It has deliberately been designed for you to add your logo and co-brand it with APTA Private Practice. Please do not make other alterations to the text of the flyer since it is branded with APTA Private Practice logo and is authorized for use only as written. Additional references that support the facts outlined in this flyer are available on the APTA Private Practice website at https://ppsapta.org/find-pt-help-your-workforce.