PRIVATE PRACTICE - Marketing Metrics That Matter: How to Track, Measure, and Optimize Your Practice Growth

On-Demand Recording | Coming June 2025. 

Stop guessing if your marketing efforts are working. This 30-minute micro lab teaches private practice owners how to set up simple tracking systems, calculate true marketing ROI, and identify which strategies actually generate new patients vs. which ones just look busy. Learn the essential metrics that matter most for practice growth and get a ready-to-use measurement template.

Course Instructions

1. Click on the Contents tab to watch the course recording.
2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org.