PRIVATE PRACTICE - Why PT Benefits from Direct to Employer Services and How to Develop Value-Based PT Services Part 2

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This course was recorded on July 19, 2021, | Free to APTA Private Practice Members

If you are getting more and more frustrated with the limitations of reimbursement and the administrative burdens of business as usual with commercial payors, consider learning how to do PT practice in a new way. Direct-to-employer PT services and marketing is a growing opportunity for private practices, both large and small.

This two-part APTA Private Practice webinar will help you analyze your current contracts in new ways with useful, easy-to-apply tools. Stay tuned for details in part two, in which you will learn how to break down your key practice indicators and determine your essential negotiating factors to improve and update your practice value.

In part 2, you will learn why direct-to-employer marketing is the private practitioner's newest and best plan of action to eliminate third-party administrative burdens and improve your reimbursement, all while improving patient satisfaction and early access to PT. You will learn ways to design new PT products and develop your own contracts and payment models with innovative examples and tools you can use the next week.

Upon completion of this webinar, participants will:

-Clearly itemize their contract fee schedules.
-Be able to outline contract management strategies.
-Understand their practice cost of service as a point of comparison for setting their fee schedules and contract review & renegotiation.
-Analyze contracts based on critical questions.
-Outline basic renegotiation strategies.

Holly Johnson

PT, DPT

Johnson PT Consulting LLC

Holly Johnson PT, DPT Cert.MDT is a graduate of the University of Kentucky Physical Therapy Program and received her transitional doctoral degree from AT Still University in 2005. She has recently retired from a 32-year practice at PT Pros in Kentucky. Her management and clinical experiences include orthopedics, manual PT, industrial rehab, and women’s health, with expertise in chronic pain management. In addition, over the last 10 years, she has trained PTs to serve in Global Heath Outreach medical mission trips to Central and South America.

She is currently developing PT treatment programs in substance abuse and addiction recovery utilizing PT, pain neuroscience, and behavioral health services. She teaches a PT elective on how PTs can treat patients with chronic musculoskeletal pain (MSP), central sensitization, and substance use disorder (SUD). She is conducting ongoing research on early intervention PT in MSP and SUD with the University of Kentucky in AR.

She has served as an APTA KY Payment Policy Specialist since 2008 and on the APTA Private Practice Payment Policy Committee since 2013. She has been a frequent speaker at the APTA Private Practice annual conference and Combined Sections Meeting representing APTA Private Practice. She provides PT consulting services through Johnson PT Consulting LLC.

Rick Katz

PT, DPT, MS

Kelly Sanders

PT, DPT, ATC

Course Instructions

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Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page.