APTA Learning Center

Your Access to Trusted Continuing Education

PRIVATE PRACTICE - Why PT Benefits from Direct to Employer Services and How to Develop Value-Based PT Services Part 2

  • Register
    • Non-Member - Free!
    • PT Member - Free!
    • PTA Member - Free!
    • Student - Free!
    • Post-Professional Student - Free!

If you are getting more and more frustrated with the limitations of reimbursement and the administrative burdens of business as usual with commercial payors, consider learning how to do PT practice in a new way. Direct to employer PT services and marketing is a growing opportunity for private practices both large and small.

This two part PPS webinar will help you analyze your current contracts in new ways with useful, easy to apply tools. Stay tuned for details on part two, in which you will learn how to break down your key practice indicators and determine your essential negotiating factors to improve and update your practice value.

In part 2 you will learn why direct to employer marketing is the private practitioner's newest and best plan of action to eliminate third party administrative burdens and improve your reimbursement, all while improving patient satisfaction and early access to PT. You will learn ways to design new PT products, develop your own contracts and payment models with innovative examples and tools you can use the next week.

Upon completion of this webinar, participants will:

  1. Clearly itemize their contract fee schedules.
  2. Be able to outline contract management strategies.
  3. Understand their practice cost of service as a point of comparison for setting their fee schedules and contract review & renegotiation.
  4. Analyze contracts based on critical questions.
  5. Outline basic renegotiation strategies.

Holly Johnson


Rick Katz


Kelly Sanders


Course Instructions

  1. Click on the Contents tab to watch the course recording.
  2. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

    Need Assistance?

    For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 


    Open to view video.
    Open to view video.
    Certificate of Completion
    No credits available  |  Certificate available
    No credits available  |  Certificate available Please download and save certificate for future use.