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PRIVATE PRACTICE - AC24 - The Negotiation Hack! Essential Negotiation Techniques and Strategies for PTs

Only available as part of a package

Everything you want is currently owned or controlled by someone else. Whether you like it or not, you negotiate every day.
Think about the people you encounter throughout your day—kids, spouses, patients, doctors, employees, and vendors.

While we encounter interpersonal negotiations every day, both personally and in business, hardly anyone has received training on how to negotiate effectively. Why not have a system in mind to help navigate your day-to-day interactions?

Part 1 of this interactive lecture covers negotiation and sales basics. Part 2 incorporates specific negotiation strategies and real life situations of where to use various negotiation skills. Part 3 reviews an extensive list of references and associated readings.

Upon completion of this course, you will be able to:

1. Define the differences between sales, marketing, and negotiation.
2. Describe the 3 phases of every negotiation.
3. Describe beginning, middle, and ending negotiation skills.


Biagio D. Mazza, PT, DPT, MPT

Owner/Founder

The PT Gold Mine

Biagio graduated as valedictorian of his undergraduate class at Rockhurst University in 1999 and completed his MPT through Rockhurst in 2001. He practiced for 4 years prior to opening a private practice in 2005. Biagio is Board Certified by the APTA in both Orthopedics and Sports. He is certified by the IAOM as an Orthopedic Manual Therapist and holds several additional certifications in various areas. Biagio’s Doctorate work was completed in 2010 through the Evidence in Motion Institute of Health.

Biagio started Elite Sports Medicine and Physical Therapy in 2005 as a sole practitioner. Elite has grown to one of the largest, single facility private practices in the country and has been nominated multiple times as one of the top private practices in the United States. Elite is a 2016 recipient of the 25 Under 25 award for small businesses and is the subject of 2 peer reviewed journal articles on practice innovation.

Biagio has a special interest in Sales, Negotiation, and Marketing strategies for the Physical Therapist and has studied and taught in those areas extensively. In 2018, he created the brand of ‘PT Gold Mine’ (theptgoldmine.com) for continuing education on these topics.

Course Instructions

  1. Click on the Contents tab to watch the course recording.
  2. Click the Take Quiz button to complete the assessment. Learners will have 3 attempts to pass and must answer at least 70% of questions correctly.
  3. Click Fill Out Survey under the Evaluation listing to provide valuable course feedback. Scroll down on all questions as there may be answer options that expand past the size of the window.
  4. Click the View/Print Your Certificate button under the Certificate listing. You can view/print your certificate at any time by visiting the APTA Learning Center and clicking the CEU Certificate/Transcript link on the left-hand side of the page. 

Need Assistance?

For assistance logging in, accessing activities, claiming credit, or for other questions or concerns, please e-mail learningcenter@apta.org. 

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Session Recording
Open to view video.  |  86 minutes
Open to view video.  |  86 minutes This course was recorded on October 11, 2024.
You must register to access.
Evaluation
12 Questions
12 Questions Please take a few minutes to complete the course evaluation in the Learning Center. This step is required to receive your continuing education credits for the session. Your feedback matters! It helps us improve our educational content and ensures we’re meeting your needs. We’d love to hear your thoughts, so please don’t skip it! Thank you, APTA Private Practice
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CEU Certificate
Up to 0.15 contact hours available  |  Certificate available
Up to 0.15 contact hours available  |  Certificate available
You must register to access.