PRIVATE PRACTICE - AC25 - Clinic Design: Creating Functional, Memorable and Inspiring Spaces to Grow Your Brand
Recorded On: 11/12/2025
.1 CEUs/ 1.0 Contact Hours
Course Level: Intermediate
This session is geared toward clinic owners or those interested in clinic ownership to understand the impact that intentional design has on the function, flow, and brand experience within your clinical space. This course will touch on topics such as multifunctional space design to maximize revenue, how to create a memorable brand experience, and the integration of technology to create an innovative clinic.
Participants can expect to leave with an enhanced awareness of the principles of clinic design, tangible steps to create a clinic concept and unique brand experience, insight into where it is smart to invest within your space and where to save money, a deeper understanding of using technology within your space to enhance the functionality, and simple ways to maximize income generation through thoughtful design.
We live in an experience economy where almost every industry has capitalized on not just providing a service but rather an experience. Health care has a massive opportunity to use design in a thoughtful way to enhance the user experience and to create a new standard for our profession.
Upon completion of this course, you will be able to:
- Implement a unique and elevated brand experience within your space
- Recognize areas of inefficiency within your space and ways to make the clinic function and flow more effectively.
- Understand new ways of using technology to make your clinic more innovative
- Understand some of the key principles of clinic design and have tools and tricks to implement these concepts.
Meg MacPherson, MScPT
Co-founder / CEO
Articulate Design + Consulting
Meg has deep roots in the health + wellness world; first as a varsity athlete, then as a Physical Therapist and clinic owner, and now as a clinic designer. After opening and operating her own PT practice in 2014, she gained a reputation for creating a space that was innovative in both function and design. This was the foundation of creating a niche clinic design firm, Articulate Design + Consulting. It is through her unique lens as a practitioner that allows her to create spaces that maximize revenue, translate a brand experience, and appeal to both clinicians and clients alike. She, along with her partner and team, have designed clinical spaces around the world. She firmly believes that inspired spaces inspire and the health care field has a massive opportunity to create spaces that compliment the services provided, innovate through the integration of technology, and to break the mould of traditional clinical environments.